A Practical Guide to Social Media Crisis Management
Elisa wrote this practical guide for Corporate Counsel, which was published on September 25, 2020. She provides some best practices for businesses to utilize as a means to ensure positive social media sentiment (the attitude and feelings people have about a company's brand on social media), which can be critical for a company’s survival and ability to thrive. In light of the global pandemic, there has been a significant increase in online activity, with data usage increasing by almost 50% since COVID-19 hit. Now, more than ever, companies and their top executives must consider social media policies and crisis management plans to ensure their companies can survive a digital crisis.